NIKE INTENDS TO GROW ITS BUSINESS FROM $19.2 BILLION TO $27 BILLION BY 2015, AND CEO MARK PARKER OUTLINED PLANS TO GET THERE WEDNESDAY AT THE ATHLETIC FIRM’S FIRST INVESTOR DAY MEETING SINCE 2007. FOR THOSE OF YOU SLOWER AT MATH, THAT'S LOOKING TO ADD 40% TO SALES IN THE NEXT FIVE YEARS. WOW.
FUELED BY WHAT PARKER CALLED THE “RELENTLESS PASSION FOR SPORTS AROUND THE WORLD,” NIKE WILL TARGET THE EMERGING GLOBAL MIDDLE CLASS, LEVERAGE DIGITAL MEDIA (INCLUDING E-COMMERCE AND NIKEID CUSTOMIZATION PROGRAMS) AND CREATE MORE RETAIL EXPERIENCES, BOTH WITH PARTNERS AND IN ITS OWN STORES.
IN ADDITION, NIKE IS INTRODUCING WHAT THE FIRM CALLS ITS FIRST WOMEN’S “ACTION LIFESTYLE” COLLECTION, NIKE 6.0, FOR FALL. THE MEN’S 6.0 COLLECTION WAS LAUNCHED IN 2005, ALONG WITH ITS 6.0 SPONSORSHIP TEAM FOR ACTION SPORTS ATHLETES.
“WE THOUGHT IT WAS VERY IMPORTANT TO HAVE OUR WOMEN ATHLETES’ VOICES IN THE DEVELOPMENT OF THEIR PRODUCT AT A HIGHER LEVEL,” SAID SANDY BODECKER, VICE PRESIDENT OF NIKE GLOBAL DESIGN AND ACTION SPORTS. THREE TEAM 6.0 MEMBERS, SURFERS CARISSA MOORE AND MONYCA BYRNE-WICKEY AND SNOWBOARDER ELLERY HOLLINGSWORTH, WERE ENLISTED TO WORK WITH DESIGNERS ON THE GEAR. THE RESULT IS WHAT’S TECHNICALLY PERFORMANCE WEAR, BUT DONE WITH A LIFESTYLE, "FASHION" LOOK TO IT.
No comments:
Post a Comment